Kentucky Legend Launches Applewood Smoked Bacon

Nov. 29, 2010
Kentucky Legend launches Kentucky Legend premium bacon as a response to the bacon trend.

Bacon is one everyone's menu these days and now Louisville, Ky.-based Kentucky Legend launches Kentucky Legend premium bacon as a response to this consumer trend.

"Kentucky Legend is synonymous with premium hams so it made sense to extend that premium positioning into bacon," says Janet Sweeney, marketing director. "Our Kentucky Legend bacon delivers on the promise of high quality and great taste consumers have come to expect from the brand. The bacon is center cut so it is leaner than regular bacon and doesn't shrink as much when cooking. It is naturally smoked with real apple wood to add mouth-watering flavor and aroma. It's a perfect choice for breakfast, sandwiches or in salads or casseroles."

Kentucky Legend bacon, distributed by Specialty Foods Group, is packed in a 20 oz. stack pack with a distinctive gold and black label.