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Jelly Bellys Dive Into Chocolate

Category: New Food Products

Product Type: Candy & Confectionary

Manufacturer: Jelly Belly Candy Co.

Jelly Belly Candy Co., Fairfield, Calif., rolls out Jelly Belly Bean Chocolate Dips, Jelly Bellys that have taken a dip into decadence.

Drenched in rich, dark chocolate -- and one of those “why didn’t I think of that?” product launches -- Jelly Belly Bean Chocolate Dips are gluten-free, gelatin-free and certified OU Dairy Kosher.

Flavor varieties include: Raspberry, Strawberry, Very Cherry, Coconut and Orange – and they create a heavenly perfect pairing.

“By leveraging the success of Jelly Belly, we bring a large consumer base to a new product category,” says Rob Swaigen, vice president of marketing for Jelly Belly Candy Co. “More importantly, Jelly Belly Chocolate Dips taste fantastic, and we were very encouraged by the research results when we tested Chocolate Dips with consumers. We are very excited about its potential,”

Suggested price for a 1.8-oz. single-flavor bag is $2.49, while a 4.15-oz gift box featuring all five flavors is $5.99.

Company Information

Website: www.jellybelly.com