With Yogurt, Itís Greek To Athenos
Yogurt is one of the fastest growing food categories in America, and the latest star is Greek-style yogurt, which has doubled in sales yearly for the past five years. Right on trend, Kraft Foods, Northfield, Ill., rolls out Athenos Greek Yogurt, a mighty competitor to the Chobani and Fage brands on the market.
Whether used as a healthy and delicious substitute for sour cream and mayonnaise, or consumed during breakfast, lunch and/or dinner, Athenos Greek Yogurt can conveniently fit into your everyday food routine. It can be consumed as a snack, mixed into a smoothie, used in cooking and more. A rich and creamy, authentic Greek yogurt, strained the authentic way and made from milk from cows not treated with the growth hormone rbST, Athenos is the only brand that offers a dual-compartment, nonfat product – yogurt in one section and fruit or honey on the side. By keeping the fruit or honey separated, Athenos Greek Yogurt stays fresher and is easy to customize flavor to suit individual tastes.
Available in five varieties -- Plain, Honey, Strawberry, Peach and Blueberry, Athenos Greek Yogurt is a nutritious, healthy food with 0g of fat and twice the amount of protein of regular yogurt. The fruit topping varieties have100 calories and all of the flavor varieties pack 11g of protein per 5.3-oz. serving. Additionally, an 8-oz. serving provides 30 percent of the RDV of calcium.
“Adding a Greek yogurt to the Athenos family is an exciting next step for the brand,” says Athenos brand manager Marshall Hyzdu. “When we asked our 85,000 Facebook fans if they would like to see a Greek yogurt product from Athenos, the positive response was overwhelming. We can’t wait for people to taste what we think will be the most authentic and delicious Greek yogurt on the market.”
Suggested retail price for snack-size containers is $1.50, while 1-lb. containers of plain yogurt is $3.99.
- Kraft Foods introduces Velveeta Toppers
- Pure Leaf Iced Tea from Lipton Contains Just a Hint of Sugar
- Edison Grainery Offers Organic Quinoa Pasta
- CredibleCravings Offers Organic, Gluten-Free Whole Food Bar
- San-J International Introduces Lower-Sodium Gluten-Free Soy Sauce
- Chez Marie Introduces Hearty Hemp Seed Veggie Patties
- Kraft Introduces Oscar Mayer Gluten-Free Chicken Breast Hot Dog
- Ian's Natural Foods Offers New Gluten-Free Foods
- Veev Introduces VitaFrute Ready-Made Cocktails
- Yoplait Introduces Cocktail-Flavored Yogurts
- All products »
Access Food Processing and Wellness Foods magazines on-line and receive an e-mail each month when your new issue is ready. Subscribe Now Ľ
Biweekly updates delivering feature articles, top industry news, company news, product announcements, technical issues and more. Subscribe Now Ľ