Tropicana Squeezes More Fruit Into Kids' Diets
With challenges in mind that moms and kids face when it comes to consuming enough fruits and vegetables, Chicago-based Tropicana Products Inc., a division of PepsiCo Inc., worked with moms, kids and health experts including dietitians and pediatricians to develop Tropicana Tropolis, a cool, new portable snack in a 3.17-fl. oz. (90g) pouch.
A smooth blend of real squeezable fruit, and packed with nutrition, this healthy, lunchbox and grab-and-go snack is designed for kids and moms. Fruit goodness, nutrition and the portion size of Tropicana Tropolis has mom appeal. It boasts 100 percent of the DV of vitamin C, with no added sugars, artificial sweeteners or high-fructose corn syrup, and no artificial flavors, colors or preservatives.
"Moms have fond memories of Tropicana from their own childhoods, and our hope is that this new nutritious snack will give them yet another way to give their children fruit goodness," says Memo Maquivar, Tropicana vice president of marketing. "For kids, we want Tropicana Tropolis to be all about making fruit fun and being drawn into ‘a world of good.' "
Once Tropicana found what nutritional attributes moms want, it enlisted the help of kids to identify the flavors they like most, resulting in the sweet and sour varieties CherryWorld, GrapeWorld and AppleWorld. The colorful pouch shows kids a glimpse of a whole new Tropicana Tropolis World, while an online universe allows them to discover the fun in fruit through interactive games. The package is designed to fit in lunchboxes and small hands for a fun-to-squeeze experience. The top easily tears off to make eating independently a breeze for on-the-go kids.
Tropicana Tropolis is available in select stores in limited markets, with expanded distribution expected in 2012. Suggested retail price is $2.49-3.49 per four pack.
- Mr. Dee's Introduces Dee Amore Simply Baked Fries
- Inventure Foods Offers TGI Friday's Snacks
- Kraft Introduces Jell-o Arroz Con Leche
- Kathie's Kitchen Expands Line of SuperSeedz Roasted Pumpkin Seeds
- Nestle Skinny Cow Ice Cream Candy Bars
- Setton Farms Introduces Pistachio Chewy Bites
- AriZona Beverages Offers Soda Shaq
- AmeriCandy Offers Choc-Liq-Stick Chocolate and Bourbon Gift
- Kettle Brand Introduces Two New Chip Flavors
- Kellogg Co. Introduces Peanut Butter Pop-Tarts
- All products »
Access Food Processing and Wellness Foods magazines on-line and receive an e-mail each month when your new issue is ready. Subscribe Now »
Biweekly updates delivering feature articles, top industry news, company news, product announcements, technical issues and more. Subscribe Now »