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Tropicana Squeezes More Fruit Into Kids' Diets

Category: New Food Products

Product Type: Snacks

Manufacturer: PepsiCo

With challenges in mind that moms and kids face when it comes to consuming enough fruits and vegetables, Chicago-based Tropicana Products Inc., a division of PepsiCo Inc., worked with moms, kids and health experts including dietitians and pediatricians to develop Tropicana Tropolis, a cool, new portable snack in a 3.17-fl. oz. (90g) pouch.

A smooth blend of real squeezable fruit, and packed with nutrition, this healthy, lunchbox and grab-and-go snack is designed for kids and moms. Fruit goodness, nutrition and the portion size of Tropicana Tropolis has mom appeal. It boasts 100 percent of the DV of vitamin C, with no added sugars, artificial sweeteners or high-fructose corn syrup, and no artificial flavors, colors or preservatives.

"Moms have fond memories of Tropicana from their own childhoods, and our hope is that this new nutritious snack will give them yet another way to give their children fruit goodness," says Memo Maquivar, Tropicana vice president of marketing. "For kids, we want Tropicana Tropolis to be all about making fruit fun and being drawn into ‘a world of good.' "

Once Tropicana found what nutritional attributes moms want, it enlisted the help of kids to identify the flavors they like most, resulting in the sweet and sour varieties CherryWorld, GrapeWorld and AppleWorld. The colorful pouch shows kids a glimpse of a whole new Tropicana Tropolis World, while an online universe allows them to discover the fun in fruit through interactive games. The package is designed to fit in lunchboxes and small hands for a fun-to-squeeze experience. The top easily tears off to make eating independently a breeze for on-the-go kids.

Tropicana Tropolis is available in select stores in limited markets, with expanded distribution expected in 2012. Suggested retail price is $2.49-3.49 per four pack.

Company Information

Website: www.tropicana.com