Healthy Choice Steaming Entrees Unlock Fresh Taste And Vibrant Colors

HealthyChoice.jpg

Omaha, Neb.-based ConAgra Foods Inc. introduces another line of Healthy Choice steaming entrees that raise the bar for microwavable meals. Simple, delicious and healthy, they have a clear plastic tray that enables consumers to see the large ingredients and the vivid colors of the vegetables, which are frozen at the peak of freshness. The new meals, which are an ideal lunch choice, provide an inexpensive, quick new way to enjoy a fresh-tasting meal full of ingredients consumers can see are different, while still living up to their healthy name.

Steam is the key; it unlocks the fresh taste and vibrant flavors of the large-cut ingredients. A steam-release vent in the film ensures a convenient cook time of about four minutes, with no peeling, poking or stirring required. The vertical box stands out on shelf, while the images on the box match what's inside. The meals look and taste homemade, but without the fuss.

The meals feature generous cuts of white-meat chicken, vegetables frozen at the peak of freshness and sauces that ensure a fresh-tasting, flavorful experience. The larger-cut vegetables, like whole cherry tomatoes, sugar snap peas and sweet potatoes, steam to maximize crispness and to heighten vibrant colors. The eight contemporary recipes are: Sesame Glazed Chicken, Garlic Herb Shrimp, Lemon Herb Chicken, Honey Balsamic Chicken, Chicken Romano Fresca, Rosemary Chicken & Sweet Potatoes, Portabella Parmesan Risotto and Roasted Chicken Verde.

"This new line provides consumers with an honest-to-goodness meal," says Jonathan Gray, manager of research and development at ConAgra Foods. "You can see the difference as soon as you pick up the tray -- the meals are bursting with vibrant vegetables that are frozen at the peak of freshness, and hearty pieces of chicken and even shrimp. Unlike other frozen meals, the clear plastic meal tray and unique steaming film allow consumers to see every ingredient before steam-cooking in the microwave. The vegetables are bright and crisp, the meat is tender and the sauce adds a zest that will freshen up any boring meal routine."

Suggested retail price is $2-2.79.

Company Information