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Good Things Do Come In Small Packages: Reese's Minis

Category: New Food Products

Product Type: Candy & Confectionary

Manufacturer: Hershey Co.

In one of the most unexpected launches at the recent Consumer Electronics Show (CES), Reese's Minis from Hershey, Pa.-based Hershey Co. took the show by storm. Billed as the "Next Big, Little Thing," Reese's Minis are making history as the smallest Reese's Peanut Butter Cups ever -- and the first snacking candy to be introduced at CES.

Reese's Minis are approximately the size of a dime and feature the same delicious taste of traditional Reese's Peanut Butter Cups in a smaller, unwrapped version that permits consumers to easily enjoy the treat anytime, anywhere.

"Techies at CES seek out cool innovations like mini-tuners, mini-cams, nano-mice, mini-keyboards and gotta-have gadgets so small you could fit a fistful in your pocket," says Anna Lingeris, spokesperson for the Reese's brand. "So who says that the next big mini innovation can't come from a candy company? Reese's Minis reflect the best in creative product innovation and ‘on-the-go' interfacing with user taste buds. And they solve an important issue for techies, too – their size and unwrapped state makes them ergonomically perfect for one-handed Internet surfing or tapping out a text message."

A giant, orange 10-by-20 ft. Reese's box was opened during the first day of the show by tech personality and self-described "geek, Internet entrepreneur and technology enthusiast" Chris Pirillo of Lockergnome, and Jim St. John, vice president of research & development at Hershey Co. to reveal the new Reese's Minis, appearing in the spotlight on a glass pedestal.

Suggested retail price for an 8-oz., re-sealable, standup pouch is $3.39, and a king-size 2.5-oz. pack is $1.39.

Company Information

Website: www.reeses.com, www.hersheys.com