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Hostess Brands Offers Limited Edition Retro Snacks

Category: New Food Products

Product Type: Snacks

Manufacturer: Hostess Brands

Irving, Texas-based Hostess Brands turns back the clock with a limited edition of 1970s inspired packaging for Chocolate CupCakes, Ding Dongs and Ho Hos.

Even more exciting, Hostess Twinkies (with the original Banana Twinkie filling) return to your supermarket. Twinkies were developed by Hostess bakery manager James Dewar (aka Grandpa Twinkie) 81 years ago and were called the "best darn tootin' idea." But the banana filling was changed to vanilla crème during World War II, when bananas were hard to obtain, and was never changed back. Incidentally, 500 million Twinkies are baked each year.

"Hostess set the standard for timeless treats that are loved from generation to generation," says Amy Clark, director of snack marketing. "The ‘old-school cool' packaging and retro recipe celebrate the brand's amazing history and tap into the nostalgia consumers feel with every sweet bite."

As part of the promotion, through June 11, consumers can receive a collectible retro Twinkie the Kid alarm clock by mailing in two UPC codes plus $4.95 shipping & handling.

Groovy!

Company Information

Website: www.hostesscakes.com