Soup Starters Reflect Consumer Interest in Ethnic Dishes

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To help retailers keep pace with the latest cooking trends, Tualatin, Ore.-based Pacific Natural Foods launches Soup Starters, a new soup segment of soup starters and bases.

Varieties include Vietnamese-style USDA organic Beef Soup StarterChicken Pho Soup Starter, and Southwest Tortilla Soup Starter will debut this summer. They reflect growing consumer interest in cooking ethnic dishes at home and provide an easy way to customize restaurant favorites and feature new QR Code technology on-package. This smartphone puts recipes, cooking demos and easy-to-access shopping lists at consumers' fingertips.
 
"Consumers are looking for healthy and convenient ways to put fresh, homemade dinners on the table. Although most people don't have eight hours to make a traditional Pho base, they still want to enjoy the complex flavors of labor-intensive soups at home," says Tim Ramsey, vice president of sales and marketing for Pacific Natural Foods. "Our new soup starters capitalize on the current do-it-yourself trend that we're seeing with so many everyday chefs. By providing a delicately-seasoned, slow cooked base they'll have limitless opportunities to prepare globally inspired meals with their own signature fresh ingredients."
 
Suggested retail price is $3.49-$3.69.

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