Betty Crocker Fun da-Middles Put a Twist on Traditional Cupcakes

Oct. 31, 2011
Fun da-Middles consist of a boxed cupcake-mix that is designed to hold the frosting on the inside of the cupcake rather than the top.

Cupcakes are expected to be the fastest growing part of the baked goods industry for the next couple of years, according to Mintel Group Ltd. Minneapolis-based General Mills has devised a little twist on the cupcake sure to appeal to moms and kids – the frosting is inside rather than outside.

Betty Crocker Fun da-Middles is the first boxed cupcake mix of its kind with a specially designed creamy filling that bakes in the middle of the cupcake. Since you no longer need to frost the top of the cupcake, it is an ideal mess-free treat to pack in school (or work) lunches. Just add eggs, water and oil to the batter, fill each cupcake liner approximately one-third of the way with batter and set aside the remaining batter. Squeeze a small amount of filling in the center of each cupcake, top with more batter and bake. Each box contains cupcake mix and filling for 12 regular cupcakes or 24 mini-cupcakes.

Kid favorite varieties include: Vanilla Cake with Creamy Chocolate Filling, Chocolate Cake with Creamy Vanilla Filling and Vanilla Cake with Creamy Vanilla Filling. (Moms would love a chocolate cake with chocolate filling – hint, hint).

"The convenience of a home-baked ‘out of the oven and done' cupcake is what moms will love about Fun da-middles," said Liza Dopp, marketing manager for Fun da-middles. "With the filling in the middle, they are portable and less messy, allowing kids to take the fun with them wherever they go."

Suggested retail price is $3.29.