Fresh Express Introduces Two Organic Salad Mixes
Cincinnati-based Fresh Express, a wholly owned subsidiary of Chiquita Brands, introduces two organic salad mixes and the launch of an awareness campaign "Organic But More," which highlights the benefits of purchasing Fresh Express USDA-certified organic salads.
Varieties include: Organic Baby Sweet Lettuce, a blend of baby red and baby green romaine, baby red and baby green leaf, baby red and baby green oak, baby lollo rossa and baby tango as well as baby spinach; and Organic 50/50 Mix, a blend of tender leaf lettuces (romaine, green leaf, green oak, tango, lollo rossa, red leaf, red oak, red romaine and red butter lettuces as well as arugula and radicchio) combined with crunchy, nutrient-packed baby spinach.
Fresh Express organic salads are grown in accordance with USDA requirements for organic produce, and are processed with adherence to the Fresh Express "7 Steps of Prevention Food Safety Program," a multi-step, total supply chain approach to food protection. They are manufactured in organic-certified Fresh Express facilities. Farmers must meet not only USDA's organic requirements but Fresh Express' proprietary requirements for planting, growing and harvesting lettuce and leafy greens. And they are washed using Fresh Rinse, the new eco-friendly produce wash invented by Fresh Express that has been proven to dramatically reduce the potential for certain pathogens, compared to traditional chlorine produce washes.
"The Fresh Express organic business is experiencing excellent growth and has more than doubled in the past year -- that's why we're so enthusiastic about offering two new consumer-preferred organic blends," says Bob Stallman, Chiquita general manager for salads and ingredients. "The popularity of organics continues to thrive and our program offers retailers the advantage of one-stop shopping for both their organic and conventional salad needs."
Suggested retail price is $4.