Frito-Lay Fiery Fusion Offers Zesty Kick

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Consumers are increasingly looking for exotic, complex flavors that deliver great taste and a zesty kick. PepsiCo’s Frito-Lay North America division, Plano, Texas, is taking spicy snacking to the next level with the introduction of new Doritos and Cheetos Fiery Fusion snacks, now available in convenience stores across the U.S. Fiery Fusion snacks are the latest evolution in Frito-Lay’s spicy snack portfolio, offering a unique combination of heat and flavor designed to reflect consumers’ changing taste preferences.

Doritos and Cheetos Fiery Fusion snacks offer a one-of-a-kind flavor combination unlike other spicy snacks currently available in the marketplace. They start with a blend of cheese, herbs and spices, followed by a slow-burning heat derived from a combination of cayenne pepper, vinegar and paprika. The result is a fusion of heat and flavor that delivers a stimulating new taste experience on two of Frito-Lay’s most popular brands.

“Now more than ever, Doritos and Cheetos brand lovers are asking for really intense flavor experiences and spicy snacks that can offer more than just pure heat,” says Tony Matta, vice president of marketing at Frito-Lay. “New Fiery Fusion snacks deliver both – a truly unique flavor built around a delicious fusion of different herbs, spices and cheese, followed by a tremendous surge of heat that sneaks up on you at just the right moment.”

Cheetos Fiery Fusion snacks are available in 3.75-oz. bags and Doritos Fiery Fusion snacks are available in 3.375-oz. bags, both for a suggested retail price of $1.49.

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