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Fuze Reinvents the Juice Drink Experience

Category: New Food Products

Product Type: Beverages

Manufacturer: Glacéau

About to flip the beverage world upside down, Whitestone, N.Y.-based Glacéau, a business unit of Coca-Cola Co., reinvents the juice drink experience with its improved line of Fuze flavored beverages that blend together the goodness of diverse fruity flavors and nutritional ingredients.

Available in 12 varieties, each is an excellent source of antioxidant vitamins A, C and E. They include: Banana Colada, Peach Mango, Strawberry Guava, Orange Mango, Mixed Berry, Black & Green Tea and Green Tea, plus five Fuze Slenderize (formulated with Super Citrimax, L-carnitine and chromium) flavor varieties -- Tropical Punch, Strawberry Melon, Blueberry Raspberry, Cranberry Raspberry and Pommegranate Acai Berry.

And, if that isn't enough to shake the peach tree, Fuze also debuts its first advertising campaign (two of the commercials were filmed completely upside down and in live action).

"People are about to get a taste of Fuze they've never had before," says lan Sobel, senior vice president and general manager of Glacéau. "To complement the exciting updates we've made inside the bottle, we're thrilled to show consumers something fun, quirky and totally different in our groundbreaking television spots…'cause everything is more interesting when you mix it up!"

Suggested retail price for a 16.9 oz bottle is $1.59.

Company Information

Website: www.fuzebev.com