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IHOP Brings Breakfast Home With Line of Frozen Breakfast Items

Category: New Food Products

Product Type: Packaged/Prepared Foods

Manufacturer: International House of Pancakes

With nearly 84 percent of all breakfasts originating in the home, according to NPD Group's National Eating Trends, Glendale, Calif.-based International House of Pancakes LLC, one of America's favorite breakfast icons recognizes today's busy consumers want convenient, quality breakfast items they can prepare quickly and even take with them on their way to work and school.

Thus, the launch of IHOP at Home, a line of frozen breakfast items (available at Walmart) inspired by the innovative and craveable flavors IHOP is known for. Pop them in the microwave or oven and breakfast is ready at home.

Varieties include: Omelet Crispers (scrambled eggs, potatoes and a choice of cheddar cheese, cheddar cheese and sausage or cheddar cheese and bacon in a crispy coating), French Toast Stuffed Pastries (French toast filled with either strawberry, sweet cream cheese, apple and cinnamon or strawberry cream cheese filling) and Griddle 'n Sausage Wrap (a breakfast sausage covered in buttermilk pancake batter with a hint of maple syrup).

"When our guests don't have the time to visit an IHOP restaurant but don't want to settle for their at-home breakfast, IHOP at Home provides a delicious new option," says IHOP President Jean Birch. "IHOP has long been loved for its unique breakfast dishes that can't be found elsewhere, and IHOP at Home offers busy, on-the-go consumers delicious new choices for the most important meal of the day."

Suggested retail price for Omelet Crispers and Griddle 'n Sausage Wrap is $3.79, and French Toast Stuffed Pastries are $2.85.

Company Information

Website: www.IHOPatHOME.com