Kettle Launches All Natural Reduced Fat Potato Chips

A part of Diamond Foods, Salem, Ore.-based Kettle Brand, brings its most popular flavors to a new reduced fat potato chip that delivers signature bold flavor and hearty crunch, with 40 percent less fat, and only 130 calories per serving.

Kettle Brand Reduced Fat Potato Chips are made with, all natural, non-GMO ingredients – no trans fat, no preservatives, no artificial colors or flavors, and no MSG. Only the same all natural sunflower and safflower oils found in the original line are used in making Kettle Brand Reduced Fat Potato Chips. A proprietary cooking technique results in chips, which provide a satisfying crunch and flavor, while delivering a lower fat profile

Flavors include: Sea Salt, Sea Salt & Vinegar and Salt & Fresh Ground Pepper.  Sea Salt & Vinegar Reduced Fat also debuts on a Krinkle Cut, answering consumer requests to pair the robust flavor with a hearty, ridge-style chip. It is the only all natural, reduced fat, thick ridge-style chip on the market.

"We may have reduced the fat, but the flavor is as indulgent as ever," says Julie Dunmire, Kettle Brand marketing director.  "We're excited to offer consumers a choice of chip styles in traditional flavor favorites. Now when someone is seeking a healthier snacking choice, they can experience the same crunch, texture and great tasting, all natural flavor they crave. You truly cannot tell they are reduced fat without looking at the bag."
 
Suggested retail price for a 9-oz bag is $3.49.

Company Information

Website: www.kettlebrand.com