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Mott's Enters Vegetable Juice Category With The Introduction Of Its Mott's Garden Blend

Category: New Food Products

Product Type: Beverages

Manufacturer: Dr Pepper Snapple Group

Mott's, a brand of Dr Pepper Snapple Group, Plano, Texas, enters the U.S. vegetable juice category with the introduction of Mott's Garden Blend, a 100 percent vegetable juice. It provides two vegetable servings per 8-oz. glass, is an excellent source of vitamin A and C and contains only 45 calories.

"The launch of Garden Blend is an exciting extension of one of our oldest, most popular and successful brands,"says Jaxie Alt, vice president of marketing for Mott's. "The Mott's portfolio has a rich history of delivering new product innovations. Garden Blend addresses two consumer demands that we're deeply committed to across the company – health & wellness and quality taste."

There's no doubt adults are looking for a convenient, great-tasting way to get their daily servings of vegetables, and many are trying to lower their salt intake. So Mott's Garden Blend comes in two varieties – Original and Low Sodium.

"Mott's knows adults want to be healthy, but they also want to enjoy the taste of what they're eating and drinking too,"adds Alt. "As a trusted juice brand and leader in flavors, we're excited to offer a delicious new way for consumers to get the vegetable servings they need with Mott's Garden Blend."

Suggested retail price for a 32-oz. bottle is $2.49 and $3.99 for a 64-oz. bottle.

Company Information

Website: www.motts.com