ConAgra Foods Introduces Orville Redenbacher's Flavors Gourmet Popping Corn

Oct. 31, 2011
Each individually-wrapped bag of microwave popcorn comes with a separate seasoning packet, allowing consumers to sprinkle on just the right amount of flavor.

Orville Redenbacher's Gourmet Popping Corn, a brand ConAgra Foods, Omaha, Neb., shakes up the microwave popcorn category by adding a flavorful twist to one of America's favorite snack foods with Orville Redenbacher's Flavors. Individually wrapped bags of the brand's microwave popcorn come with a separate seasoning packet, allowing users to sprinkle on just the right amount of flavor.

Just pop the delicious and fluffy snack by following the package directions, open the seasoning packet and sprinkle over the popcorn as desired. Close the popcorn bag, shake it until flavor is distributed evenly, open and enjoy. And since popcorn is a good source of fiber and made with whole grain, it's a snack the whole family can feel good about while customizing it to their own personal tastes. Varieties include White Cheddar, Extra Cheese or Sea Salt and Vinegar.

"Orville Redenbacher's has been popping up fresh, delicious popcorn for decades," says Jesse Spungin, vice president for the brand. "We've found consumers more than ever want to control the flavor of their food. That's why we're excited to introduce Orville Redenbacher's Flavors as the latest creation that lets popcorn lovers customize the flavor of their favorite snack."

Suggested retail price is $1.19 to $1.29 for individually wrapped, single 3.24-oz bags.