Clif Bar & Co. Introduces Clif Kit's Organic

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To celebrate its 20th anniversary, Emeryville, Calif.-based Clif Bar & Co. introduces Clif Kit's Organic, a snack bar made with 100 percent organic fruit and nuts. It is gluten-, soy- and dairy-free, contains no added sugar, low glycemic, free of trans fats, partially hydrogenated oils, high fructose corn syrup, artificial flavors and preservatives, and a good source of fiber.
 
Available in four delicious varieties -- Berry Almond, Cashew, Chocolate Almond Coconut and Peanut Butter, each bar offers a three-fourths serving of organic fruit at just 200 calories or less.

Inspired by Kit Crawford, co-CEO of Clif Bar & Co., Kit's Organic contains just a handful of simple ingredients. The bar's blend of organic fruit and nuts draws upon Kit's life experiences on her family farm and in her kitchen, where she developed a passion for organic ingredients and handcrafted food. Her appreciation for organic food began at a very young age, when her parents instilled in her the values of growing your own food and caring for the land. Picking fruit right off the trees and enjoying long, leisurely family meals are the occasions that inspired Kit's Organic – simple moments and simple ingredients.

 "When I stepped back to think about what I'd want in a new snack, I knew it had to be organic, it had to be made with simple ingredients and it had to be delicious," says Crawford.

Suggested retail price is $1.59.

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