Drank Island Time Declared Official Product Of The End Of The World

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Houston-based Innovative Beverage Group Holdings Inc. adds a new tropical blend aptly named drank Island Time, to its relaxation product line. The godfather of the relaxation market, CEO Peter Bianchi, developed Island Time with the end of the world in mind, whenever that is. The ancient Mayans, along with many other civilizations, predict December 21, 2012 as the end of days based upon astrological cycles and the alignment of planets.

"With all the talk about this topic, I would hope to be on an island somewhere with a drank in hand, toes in the sand and a clear mind when the world comes to an end," says Bianchi. "This product poses the question: what is your island time and how do you intend to relax in the midst of the end of the world?"

drank, the world's first-ever relaxation product of its kind has developed a nationwide, cult-like following that has provided a viral movement of increased popularity. At the helm of this movement, Bianchi is a self-professed 'Type A' personality who realizes the need for our society to slow down and enjoy life once in a while, says drank provides a responsible way to relax.

"Consumers who want adventure and relaxation can still enjoy an active lifestyle while unwinding from their busy schedules," he says. "Island Time is a perfect new extension of the drank family of products," he adds.

"As we get closer to the end of the world people are going to feel a lot more stress," says Matthew Tuttle, CEO of Tuttle Wealth Management in Stamford, Conn.  "People need to come to terms with the end of everything and the fact that they can't do anything about it. drank can't save the world, but it can make people more relaxed about everything."

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