Glee Gum gets Fairtrade Certification Mark

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For the first time in the history of chewing gum, boxes of Providence, R.I.-based Verve Inc.’s Glee Gum now feature the Fairtrade Certification Mark. The mark guarantees that the cane sugar sweetening all six flavors of Classic Glee Gum meets the social, economic and environmental standards set by Fairtrade International, a non-profit organization, which oversees an alternative system of global trade in which farmers and workers are paid a fair and stable price for their product, regardless of changes in the market.”
 
“We are thrilled to debut the first Fair Trade certified gum, and hope to see many other candy companies follow suit,” says Deborah Schimberg, founder and president of Verve Inc. “From the outset, our products were designed to help people think about where foods come from, how raw materials and natural resources can be used responsibly, and how communities around the world depend upon one another to help build a healthier future. This certification signifies an important and exciting step in our continued commitment to environmental and social justice.”
 
In addition to being the first Fair Trade gum, Glee is the only gum in North America still made with chicle -- a tree sap harvested sustainably from Central American rainforests. Glee uses chicle as an eco-friendly way to help conserve the rainforest, giving trees more value standing than chopped down for lumber. The gum is all natural, GMO-free, and aspartame-free.
 
Suggested retail price is 99 cents to $1.09 per box.

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