Ketchup Lovers Have Spoken; Heinz Answers the Call

As a result of overwhelming consumer fanfare surrounding a recent limited time offering, Pittsburgh-based H.J. Heinz Co. adds Heinz Ketchup Blended with Balsamic Vinegar to its standard line-up of ketchup offerings, the first new flavor from Heinz Ketchup in nearly a decade.

Heinz Ketchup Blended with Balsamic Vinegar uses traditional Heinz variety tomatoes and Heinz's special blend of spices but blends it with a tangy balsamic vinegar instead of traditional distilled white vinegar. This provides a richer, deeper flavor and offers ketchup lovers something new and exciting that still maintains the unique taste of Heinz Ketchup.

"We were thrilled with how people embraced the limited edition flavor and are happy to announce that it will join the other varieties of Heinz Ketchup offered regularly," says Eric Dahmer, senior brand manager for Heinz Ketchup. "People told us they loved the familiar, yet exciting taste and enjoy it as a key ingredient in favorite recipes and as a flavor-booster on mealtime foods, such as chicken, pork and steak to create a more sophisticated, robust taste."

Suggested retail price for a 14-oz bottle with a silver cap is $2.49.

Company Information

Website: www.heinz.com