Jelly Belly Ads Sweet Heat to its Candy

The Jelly Belly Candy Company, Fairfield, Calif., adds sweet heat to the menu with hot sauce-flavored jelly beans. The candy makers set out to develop a flavor so authentic that they sourced genuine Tabasco brand seasoning from the 140-year-old recipe made by McIlhenny Company of Louisiana, which combines the pungent taste of red peppers, Avery Island salt and distilled vinegar. This profile, coupled with subtle sweetness undertones from the jelly bean itself, promises to ignite the taste buds with a peppery punch that hot sauce fans crave.

A 16-oz. bag of Tabasco Jelly Belly Jelly Beans has a suggested retail price of $8.99.

Company Information

Website: www.jellybelly.com