Karma Wellness Water Keeps Essential Ingredients Separate Until Drink Time

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Pittsford, N.Y.-based Karma Culture LLC rolls out nutrient-enhanced Karma Wellness Water nationally, and at amazon.com and wellness clubs so consumers can enjoy their own good karma.

Made with Vermont spring water, each variety of Karma contains 110 percent of the RDA of vitamins A, B3, B6, B12, Niacin, D, and E. Naturally sweetened with a blend of stevia and pure cane sugar, each 18-oz. bottle contains only 20 calories and is free of preservatives, gluten, and lactose.

Karma uses its proprietary KarmaCap Technology to keep vitamins and other essential ingredients protected and separate from water until it's time to drink. This breakthrough packaging has a hermetic (airtight) seal between the cap and base, as well as UV protection, ensuring freshness and delivering maximum vitamin potency. The KarmaCap holds two to four times more ingredients than other dispensing caps, and because it's translucent, consumers can actually see the vitamins and nutrients stored within it and seeing is believing. It's intuitive and easy to use — simply peel back the protective seal, push down, and shake to freshly infuse vitamins and nutrients into the water. The wide-mouth bottle enhances drinkability and features labeling that clearly communicates ingredients and benefits to the consumer. The driving force behind Karma is the fact that vitamins deteriorate in water, causing premixed vitamin drinks to lose their strength over time. The supplemental information printed on most premixed vitamin drinks is based on the ingredients at the time of bottling, not the time of consumption.

"Consumers need to know that after just 90 days on a shelf, premixed drinks can have only 30 to 50 percent of their vitamins remaining," says CJ Rapp, CEO and co-founder, Karma Culture LLC. Citing the recent actions of the FDA to address this concern, he says, "We are bringing freshness back to the consumer, and truly transforming water into wellness — one bottle at a time."

Varieties include: Balance, for an immunity boost (acai pomberry) provides 1,000 mg of vitamin C, as well as zinc, berry extracts, and tea polyphenols. This is 1,167 percent of the recommended daily dose of vitamin C, which can help prevent cold and flu symptoms; Body, for fitness acceleration (raspberry guava jackfruit) offers sodium and potassium, as well as chondroitin sulfate, calcium, and vitamin D. This mix works to replenish essential electrolytes, combat the risk of osteoarthritis, and maintain healthy bones; Mind, for sharper thinking (orange mango) is specially formulated for mental alertness, providing yerba mate, choline, and coenzyme Q10. Choline and yerba mate support clarity and stimulate focus, while coenzyme Q10 is an antioxidant that helps fuel the body's daily activity; Spirit, for mood elevation (passionfruit green tea) contains ginseng and Ltheanine. These ingredients and others help recover from stress, and encourage relaxation; and Vitality for healthy hydration (pineapple coconut), which includes transresveratrol, magnesium, and potassium that have biological, physiologic, and anti-aging effects that impact vitality, along with other natural ingredients that impact alertness and replenish energy.

To ensure quality and effectiveness, Karma Culture is working with three of the country's top nutrition and fitness experts — Dr. Jeffrey B. Blumberg, a professor at the Friedman School of Nutrition Science and Policy and the director of the Antioxidants Research Laboratory at Tufts University; Dr. Melina B. Jampolis, an internist and board certified physician nutrition specialist, and currently serves as the diet and fitness expert for CNNHealth.com; and Dr. Michael D. Maloney, a board certified orthopaedic surgeon, and director of the Orthopaedics' University Sports Medicine and professor of Orthopaedics at the University of Rochester Medical Center.

"Scientific advances in our understanding of ways to formulate wellness beverages now provide us with the capacity to deliver functional ingredients that contribute to the promotion of health," says Blumberg, who is involved in directing the formulation of Karma. "It is exciting to have this opportunity to help a company committed to this objective."

Suggested retail price per bottle is $2.39 to $2.89, and a case of 12 is $24.92 (plus shipping).

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