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Kraft Says Good Morning With Belvita Breakfast Biscuits

Category: New Food Products

Product Type: Snacks

Manufacturer: Kraft Foods

East Hanover, N.J.-based Nabisco, a Kraft Foods brand, introduces belVita Breakfast Biscuits to the U.S. While breakfast biscuits are new to Americans, Europeans have enjoyed them for years. In fact, Kraft Foods introduced its first breakfast biscuits in France more than a decade ago and now sells belVita biscuits in more than 10 countries including Belgium, Czech Republic, Portugal, Hungary, Poland, the UK and Brazil.

Available in the cookie/cracker aisle, belVita Breakfast Biscuits are lightly sweet, whole-grain, crunchy breakfast treats, specially developed to provide nutritious sustained energy to fuel your body for the morning, yet fit into today's busy on-the-go lifestyles. Kraft Foods worked with nutritionists to create belVita, which provides sustained energy from a combination of ingredients and a special baking process that helps preserve the integrity of the grain so that the carbohydrates are slowly released in the body.

Each individual package of four biscuits is portioned for breakfast, has 18-20g whole grains per serving, is a good source of fiber and has four B vitamins. They contain no high-fructose corn syrup, partially hydrogenated oils, artificial flavors or sweeteners. They're available in three varieties: Blueberry, Golden Oat and Apple Cinnamon.

"What I've come to love about belVita Breakfast is its versatility," says Connie Guttersen, registered dietitian, author, creator of "The Sonoma Diet" and nutrition instructor at the Culinary Institute of America. "Whether pairing belVita Breakfast Biscuits with peanut butter, sliced bananas and a glass of low-fat milk or enjoying it on-the-go with a non-fat latte and an orange, there are numerous ways to enjoy belVita Breakfast as part of a nutritious breakfast."

Suggested retail price is $3.69.

Company Information

Website: www.belVitabreakfast.com