Luna Introduces New Fiber Snacks for Women

Emeryville, Calif.-based Luna (part of Clif Bar & Co.) rolls out Luna Fiber, a 110 to 120 calorie high-fiber snack that provides the essential nutrients women need most and comes in three flavors Peanut Butter Strawberry, Blueberry Vanilla, and Chocolate Raspberry.

Containing 7g of fiber, vitamins and minerals (calcium, folic acid, iron and vitamin D), the soft-baked and fruit-filled bar is a tasty snack that curbs hunger and satisfies women's cravings between meals.

"Most women want more fiber, but we found that women cite taste as the top barrier to eating more of it," says Paula Connelly, Luna brand director. "With Luna Fiber, we provide a nutritious snack that is also a great escape from the bland taste usually associated with fiber-rich products."

Suggested retail price is $1.39.

Company Information

Website: www.lunabar.com