Nature's Path Introduces Heritage Crunch Granola

Building on the success of its original Nature's Path Heritage Flakes, Richmond, British Columbia-based Nature's Path introduces Nature's Path Heritage Crunch, a blend of ancient grain flakes and crispy clusters of granola. It includes 17g of whole grains, 5g of fiber, and 4g of protein. A true reflection of what Nature's Path is all about, this new cereal is certified organic, Non-GMO Project verified, and gives consumers balanced nutrition without chemicals.  All Nature's Path 128 products include new consistent packaging that seizes the opportunity for brand unity, offering better brand blocking, findability on shelf, and cross category trial. Appetizing ingredient and bowl shots are pictures of real ingredients and serve to communicate the flavors in an authentic way.  Key nutritional information is also clearly listed and highlighted so that consumers can get the full story at a glance.  Suggested retail price is $3.99 – $4.99.