Ready Pac Foods Introduces Disney Themed Salads and Meals
Ready Pac Foods, Irwindale, Calif., in conjunction with Disney Consumer Products, introduces a line of Disney-themed Ready Pak Mini-Meals and Salads formulated specifically for kids 6-12 under the popular Ready Pac Cool Cuts brand. Great taste combinations are sure to make the new items a hit with kids, and balanced nutrition will make parents happy. The packaging is perfect for lunchboxes and backpacks, offering durability and portability.
At a time when kids' nutrition, both at and away from home, is in the spotlight, Ready Pac provides a selection of foods that meet the strict Disney nutrition guidelines and encourage kids to eat better by making nutritional foods fun and appealing. Compared with other similarly targeted kids' products in the market, the Disney-themed Ready Pac Cool Cuts have up to four times fewer calories and 12 times less fat per serving. They are also a value when compared to lunches and snacks purchased at restaurants for kids.
Building on its landmark nutrition guidelines established in 2006, Walt Disney Co. recently renewed its' commitment to children's health and wellness this June 5, with new standards for food advertising on programming targeting kids and families. Disney's Nutritional Guidelines are intended to give parents and kids more nutritious eating options. The guidelines are derived from U.S. government-recommended dietary guidelines with the input of top child health experts.
All Disney-themed Cool Cuts products meet these strict guidelines. A Disney character was matched to each item based on the character's personality, and inside kids will find a "fun factor" that matches the Disney character on the label, such as a sticker or temporary tattoo.
Salad varieties include: Pizza Salad (featuring characters from Phineas and Ferb as well as romaine lettuce, pizza ranch dressing, reduced fat mozzarella cheese, pizza flatbread chips and mini turkey pepperoni), Taco Salad (featuring characters from Disney Pixar's Cars plus romaine lettuce, salsa ranch dressing, chili lime chicken breast, fire-roasted corn, black beans, tri-color tortilla strips and shredded carrots), Caesar Salad (featuring stars from Shake iT Up with romaine lettuce, yogurt caesar dressing, roasted chicken breast, dried fruit blend, parmesan style cheese and multigrain croutons) and Harvest Salad (featuring characters from Phineas and Ferb plus iceberg and romaine lettuces, fat free ranch dressing, smoked turkey breast, fresh apples, pretzels and carrots).
Mini-Meals include: Apples, Ham & Yogurt (featuring characters from Disney Princess), red & green apples, smoked ham, vanilla flavored yogurt, string cheese bites; Pizza Bites (featuring characters from Disney Pixar's Cars), mini flat bread, pizza sauce, dried tart cherries, mini turkey pepperoni, reduced fat mozzarella cheese; Turkey, Crackers & Cheese (featuring characters from Mickey Mouse & Friends), smoked turkey breast, carrots, grapes, wheat crackers, Colby jack cheese; and Veggies, Chicken & Pretzels (featuring characters from Phineas and Ferb), carrots, chicken nuggets, ranch dip, broccoli florets, pretzels.
"We knew we needed to think beyond taking existing product, resizing it and giving it a kid-friendly label," says Tristan Simpson, director of marketing for Ready Pac Foods Inc. "Our research and development process included developing flavor profiles and utilizing ingredients specifically targeted to a younger palate. Combining these innovative products with the beloved Disney brand brings real innovation to this category, and we believe that kids will love our new line."
Suggested retail price for the salads is $3.99, and $2.99 for the mini-meals.