Southern Comfort Launches Bold Black Cherry

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Louisville, Ky.-based Brown-Foreman Corp. launches Southern Comfort Bold Black Cherry, a mixture of Southern Comfort with whiskey and cherry flavors. Infused with natural cherry to deliver an authentic taste that's smooth and invigorating, Southern Comfort Bold Black Cherry has been designed to appeal to a broad age range and meet consumer demand for great tasting flavors that are unique. The brand is confident the new expression will continue to increase relevancy among younger drinkers, offering a bolder drink that's ideal for high-energy occasions.

Southern Comfort is the creation of New Orleans bartender Martin Wilkes (M.W.) Heron. After experimenting with a variety of fruits, spices and other spirits in 1874, Heron struck on the perfect combination creating a one-of-a-kind blend of whiskey, fruit, and spice flavors.

The new Bold Black Cherry product carries on Southern Comfort's heritage as the leader in the flavored spirit category. The combination of dark fruits with Southern Comfort is perfectly served with cola to enhance the rich, complex flavor.

"The launch of Southern Comfort Bold Black Cherry continues the brand's innovation with new flavors which began with Southern Comfort Lime in 2010 and continued with Southern Comfort Fiery Pepper last fall," says Mark Bacon, VP, managing director, Southern Comfort. "We feel Bold Black Cherry will recruit new consumers into the Southern Comfort franchise who enjoy a distinctive flavor profile in their cocktails."

Suggested retail price for a 750ml. 70 proof bottle is $16.99. Please Drink Responsibly.

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