Truvia Baking Blend Offers Home Bakers a Sweetener with Lower Calories

Wayzata, Minn.-based Cargill launches Truvia Baking Blend, a blend of Truvia natural sweetener and sugar with 75 percent fewer calories per serving than sugar. In nationwide distribution, consumers can enjoy Truvia natural sweetener in a product that bakes and browns like sugar.

A half cup has190 calories and provides the same sweetness as one cup of sugar with 760 calories, and offers an easy conversion from full sugar recipes. Simply use half as much Truvia Baking Blend when substituting for sugar to create great-tasting, reduced-calorie treats. The Truvia Baking Blend package features a closeable, easy-to-pour spout; a first in the category, and a 1.5 pound bag has the equivalent sweetness of three pounds of sugar or approximately seven cups – enough to make 13 pies, nine batches of cookies or six batches of brownies.

 "With this expansion of Truvia products at retail, the Truvia brand continues to lead innovation and growth of the stevia-based sweetener category," says Mark Brooks, Truvia global consumer products director.

Suggested retail price for a 1.5-lb bag is $6.99.

Company Information

Website: www.truvia.com