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Bubbly V8 V-Fusion Sparkling Juice Debuts

Category: New Food Products

Product Type: Beverages

Manufacturer: Campbell Soup Co.

It's one of those 'Why didn't I think of that?' challenges. Camden, N.J.-based Campbell Soup Co. did, transforming the juice aisle with V8 V-Fusion Sparkling juice drinks. They are the only carbonated juices that provide light, fruity refreshment plus the benefits of ¼ cup of vegetables and ¼ cup of fruit in an 8-oz serving.

Carbonated beverages remain the most popular drink in the U.S., and the sparkling juice category has doubled in the past year to $20 million, according to SymphonyIRI InfoScan FDMx data.

Unlike other sparkling beverages, V8 V-Fusion Sparkling juice drinks not only offer great taste but also provide the combination of fruits and vegetables without any added sugar, artificial colors, flavors or preservatives -- all for 50 calories.

V8 V-Fusion Sparkling is available in three refreshing varieties, Tangerine Raspberry, Black Cherry Pomegranate and Strawberry Lemonade.  

"We know that people love the refreshing taste of soft drinks, but they're looking for healthier options," says Dale Clemiss, vice president, V8 Beverages. "That's why sparkling juices have enjoyed an unprecedented boom. V8 V-Fusion Sparkling is the perfect choice -- it has the sweetness and refreshing bubbles people crave, plus the nutrition they want and need."

Suggested retail price for a 4-pack of 8.4-oz cans is $3.49.

Company Information

Website: www.v8juice.com