Wholly Salsa Offers Families Nutritious and Delicious Dinner Solutions

Like guacamole, salsas are quickly becoming more than just a dip to pair with chips. Making the transition from dip to condiment, Chino, Calif.-based MegaMex Foods LLC, a joint venture between Austin, Minn.-based Hormel Foods Corp. and Mexico City-based Herdez Del Fuerte, recently entered into a definitive agreement to acquire 100 percent of Fort Worth, Texas-based Fresherized Foods.

New on the shelf Wholly Salsa varieties -- red pepper mango, pineapple, roasted tomato, avocado verde and guacamole with spicy pico -- give consumers another option to make dinner nutritious, delicious and convenient. Three classic flavors have been repackaged as mild, medium and hot. They were created with a focus on current trends in restaurants by expanding traditional tomato-based salsas to more flavorful fruit-based salsas to enhance meals, such as chicken, shrimp and pasta. Made with all natural ingredients, they are preservative and additive free, fat free, Gluten free, and Kosher certified.

"We love that these salsas reach well beyond the typical dip with chips," says Tracey Altman, vice president of marketing for Fresherized Foods. "Families are busy and they're looking for meals that are easy to make and good for their kids without sacrificing flavor, and we believe they shouldn't have to."

Suggested retail price is $2.99.

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