Chicken Soup for the Soul Foods Grows Its Brand
Since Chicken Soup for the Soul was first published in 1993, it has inspired hundreds of millions of readers around the world. In December 2012, the franchise expanded beyond the book shelf to the grocery store with a line of namesake soups. One year later, Chicken Soup for the Soul Foods, Cos Cob, Conn., is growing the brand with a line of pasta sauces, broths, gravies and meal builders kits, all designed to create quick, delicious meals that bring people together around the table.
In developing the new products, the company enlisted the talents of former Waldorf-Astoria Executive Chef John Doherty to help develop the signature comfort food recipes. Doherty, who has cooked for more presidents and world leaders than any other chef in history, created the recipes in his home kitchen and then worked with the Chicken Soup for the Soul food team to taste and adjust them throughout the development process.
Specialties include Rustic Tomato with Bacon Pasta Sauce, Thai-Style Chicken Broth (infused with coconut, spices and a splash of lime) and BBQ Style Beef Broth. The meal builder kits come in offerings such as Chili, Meat Loaf, Sesame Ginger and Sloppy Joe. A full range of more than 100 Chicken Soup for the Soul comfort food products is expected to be introduced by the end of 2014 in a variety of categories that will also include snacks, barbecue sauces and soup toppers.