Heluva Good Introduces Bold Naturally Aged Cheeses

Heluvagood-cheese.jpg

Continuing a legacy of bringing innovative and exciting flavors to ordinary dairy products, Heluva Good!, a brand of Boston-based HP Hood LLC, introduces Bold Naturally Aged Cheese. This new line is available in select Northeast grocers, and includes Chipotle Cheddar, Habanero Jack and Special Reserve Extra Sharp Cheddar.

"These new flavors put a twist on traditional favorites and provide bold options to cheese lovers," says Chris Ross, vice president of marketing. "The bold flavors are each pronounced and unique, and offer consumers a great new way to add flavor to their holiday gatherings, family parties or everyday snacks and dinners."

Each new flavor is distinctly different from the rest. Chipotle Cheddar offers a smoky, sharp cheddar cheese taste. Habanero Jack is a smooth, creamy jack cheese with a habanero spice. Special Reserve Extra Sharp Cheddar is aged for more than 15 months for a seriously sharp flavor.

Company Information