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Honey Bunches of Oats Adds Greek Yogurt To the Mix

Category: New Food Products

Product Type: Grain Products & Cereal

Manufacturer: Post Foods

In another expansion of wildly popular Greek-style yogurt, Post Foods LLC, Parsippany, N.J., adds Honey Bunches of Oats Greek Honey Crunch cereal to the Honey Bunches of Oats cereal line. This unique, crunchy cereal combines real Greek yogurt bunches, crispy whole grain flakes and a touch of honey.

"Honey Bunches of Oats revolutionized breakfast in 1989 by combining four different cereals to create the perfect blend, and it has been a staple at the family breakfast table ever since," says Mark Izzo, vice president of research, development and innovations. "In recent years, Greek yogurt has become a breakfast favorite, as well." The company is making it easy for consumers to get both breakfast favorites in a single bowl.

The new cereal features crispy whole grain flakes and two distinct crunchy granola clusters made with real Greek yogurt -- one that has the Greek yogurt baked into the cluster and one that blends it into a creamy Greek yogurt style coating -- for an unmistakable crunch and sweet tangy flavor. In addition to its unique taste, each one-cup serving of Honey Bunches of Oats Greek Honey Crunch has 33g of whole grains, 80 percent of the Daily Value for iron and is a heart-healthy choice to start mornings off right.

A 15.5-oz. box sells for about $3.59.

Company Information

Website: www.honeybunchesofoats.com