Kraft Introduces Jell-o Arroz Con Leche
In efforts to appeal to the growing Hispanic population, Kraft Foods Group Inc. introduces two varieties - Cinnamon and Vanilla - of Jell-O Arroz Con Leche. Sold in the refrigerated dairy dessert section of the supermarket in four packs, each 3.6-oz. single-serve cup provides 110 calories and 3 grams of fat.
Made with real milk (skim and cream), a single serving is a good source of calcium. The product launch was supported with a free-standing insert (FSI) on Sunday, June 9, with a coupon for 80 cents off two packages. The FSI appeared in English and Spanish newspapers across the country.