Many consumers are seeking out heat-and-eat, grab-and-go breakfast foods that go from home freezer to microwave to car dashboard.
"Wake Up to a Better Breakfast" is the tagline for new Marie Callender's Breakfast Sandwiches from ConAgra Foods, Omaha, Neb. Sold in packs of three in the frozen breakfast aisle, the sandwiches come in six varieties: Cheddar Biscuit with Bacon, Egg & Cheese, Cheddar Biscuit with Sausage & Cheddar, Cheddar Biscuit with Sausage, Egg & Cheese, Country Roll with Ham, Egg & Monterey Jack, Flaky Croissant with Ham & Swiss, and Flaky Croissant with Sausage, Egg & Monterey Jack. A single sandwich contains 300-390 calories, 12-26g of fat and 12-15g of protein, depending on variety.
The company claims the sandwiches are never soggy or hard, and that its special recipe lets the bread component toast in the microwave.
