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Mountain Dew Rolls Out Kickstart Morning Beverage

Category: New Food Products

Product Type: Beverages

Manufacturer: PepsiCo

Kickstart by Mountain Dew is an entirely new sparkling juice beverage concept from PepsiCo, Purchase, N.Y. Whether it's catching the first waves at sunrise, managing bumper to bumper traffic on the way to the office or hitting fresh powder on the slopes at first light, this new beverage offers a refreshing and energizing take on one's morning routine.

Available in two bold flavors, Orange Citrus and Fruit Punch, a 16-oz. can contains only 80 calories. It combines the taste of Mountain Dew with 5 percent real fruit juice and just the right amount of caffeine. By offering the best of all worlds, Kickstart presents a fresh alternative to the age-old morning question: "Coffee or juice?"

"Our consumers told us they are looking for an alternative to traditional morning beverages -- one that tastes great, includes real fruit juice and has just the right amount of kick to help them start their days," says Greg Lyons, vice president-marketing for Mountain Dew.

Kickstart by Mountain Dew made its retail debut at the end of February. With the can in hand, fans are encouraged to submit a photo of themselves getting into their morning groove with Kickstart for a chance to be included in a "Chasing Sunrise" anthem video the company plans to create.

The product is sold as a single-serve can with a suggested retail price of $1.79

Company Information

Website: www.mountaindew.com