Naturex Energy Chews Demonstrate Functional Candy Concepts
Naturex has introduced a new Energy Chew concept, developed specially for the IFT Food Expo. The chews have been created to show confectionery manufacturers the potential for creating functional candy concepts, especially the growing numbers of consumers who are looking for a natural pick-me-up.
Set for launch at IFT 2013, the citrus-flavored Energy Chews contain the naturally energizing extracts guarana and panax ginseng root, from Naturex’s NAT healthy range. In addition, they are colored with natural paprika from Naturex’s NAT color range and texturized with pectin from the NAT textur range.