Nestea Liquid Water Enhancers
Nestea Liquid Water Enhancers are a revolutionary addition to the iconic brand that offers the great taste of Nestea in a portable, customizable form. Introduced by Nestle Waters North America, Stamford, Conn., the product is fun and easy to use. Just shake the bottle, snap open the cap, squeeze the enhancer into a glass or bottle of water, and click the cap closed; then stir or shake and enjoy. The drops are marketed together with the company's portfolio of bottled water brands, such as Nestle Pure Life, Poland Spring, Arrowhead and Ozarka.
Made from real tea leaves and natural flavors, the sweetened drops contribute zero calories thanks to the use of the non-nutritive sweeteners acesulfame potassium and sucralose. Three varieties — Iced Tea with Lemon, Iced Tea with Peach and Half & Half (half iced tea, half lemonade) — debuted in September exclusively to Target stores. Green Tea Citrus will join the lineup in November, at which time distribution will expand to convenience and grocery stores. The suggested retail price is $3.99 per 1.76-oz. bottle, which is enough to flavor about 26 servings.