Low Sugar, High Protein Siggi's Squeezable Yogurt Tubes Now Available

Sept. 16, 2013
The Icelandic Milk and Skyr Corp. introduced its Siggi's brand of skyr yogurt in Squeezable Yogurt Tubes.

Skyr, the traditional yogurt of Iceland, is made by incubating skim milk with live and active cultures. The cultured product is strained and the whey removed, yielding a thick, creamy, concentrated yogurt. As a result of this process, skyr contains two to three times the protein of standard yogurt.

The Icelandic Milk and Skyr Corp., New York, makes its siggi's brand of skyr in Yates County, New York, sourcing milk from local family farms in New York State. And just in time for back-to-school, the company launched its first kids' product line -- siggi's Squeezable Yogurt Tubes — which adheres to the company's commitment to low sugar, high protein and simple ingredients. Each tube has 40-50 percent less sugar than the leading tube yogurt and more than twice the protein, according to the company.

"Added sugar in various forms is way too prevalent in children's diets today even in normally healthy items such as yogurt," says Siggi Hilmarsson, company founder. "siggi's was founded on the principal of creating authentic healthy yogurts that are low in sugar and contain simple, no-nonsense ingredients. We are thrilled to now add a much needed kid's option to our lineup."

The 2-oz. tubes come in three flavors -- Blueberry, Raspberry and Strawberry — and are sold in packs of eight.