Print page

Smirnoff Introduced Two New Flavored Vodkas

Category: New Food Products

Product Type: Beverages

Manufacturer: Diageo

Diageo, Norwalk, Conn., introduces two new flavored vodkas — Smirnoff Iced Cake and Smirnoff Kissed Caramel — giving adult consumers a reason to raise their glasses and celebrate. These two flavors join Smirnoff Fluffed Marshmallow and Smirnoff Whipped Cream in the brand's increasingly popular line of confectionery flavored vodkas.

"As pioneers in the world of cocktail culture, we're always experimenting with new tastes and trends to expand our portfolio and give consumers delicious, high-quality flavored vodka options suitable for all responsible drinking occasions," says Dan Kleinman, brand director.

Formerly reserved exclusively for the characters of VH1's television show Single Ladies, the new flavored vodkas are now available for consumers of legal drinking age at liquor and grocery stores nationwide for a suggested retail price of $12.99 for a 750-milliliter bottle.

Company Information

Website: www.smirnoff.com