Starbucks Coffee-Milk Beverages
Seattle-based Starbucks Corp., finally enters the refrigerated U.S. dairy case with a line of coffee-milk beverages; however, the beverages are packaged in aseptic cartons and do not require refrigeration until after opening. New Starbucks Discoveries come in three flavors: Caffe Mocha, Caramel Macchiato and Vanilla Latte. The 50.7-oz. cartons, complete with reclosable spout, include verbiage that the beverage is meant to be consumed chilled and that the product must be refrigerated after opening. Each 8-fluid-oz. serving contains 120 calories, 2g of fat, 17g of sugar and 3g of protein.
The product comes to market through the North American Coffee Partnership—a manufacturing, marketing and distribution relationship that includes Dairy Farmers of America, Springfield, Mo., Starbucks and PepsiCo Inc., Purchase, N.Y. The product sells for $4.99 to $5.99.