Annie’s Enters Wholesome Snack Category
Berkeley, Calif.-based Annie’s introduced four additions to its Bernie’s Farm product line: Animal Cookies, Cheddar Crackers, Fruit Snacks and a Microwavable Macaroni & Cheese Cup. Underscoring the company’s dedication to farmers and mission to connect kids to real food, the new products feature playful barnyard shapes, such as farm animals, tractors and carrots. The new brightly colored cookies, crackers and fruit snacks are colored with fruit and vegetable extracts such as beet, blueberry and carrot, and boldly state so on package fronts. Like all of Annie’s products, the entire Bernie’s Farm line contains no artificial flavors, synthetic colors or synthetic preservatives. These new products join Bernie’s Farm Macaroni and Cheese, which launched in 2013.