Fruits and Veggies Make Their Way into Cereal in Bitsy’s Brainfood

Bitsys Brainfood Snacks

On a mission to make healthy food fun, New York-based Bitsy’s Brainfood introduces a namesake line of organic fruit- and vegetable-based breakfast cereals built around its core principles that healthy bodies and healthy minds are connected and learning to eat smart should be fun. Available in three flavor combinations -- Fruit & Veggie 1,2,3, Carrot Raisin Crunch and Banana Squash Squares -- the new line offers families a smarter cereal alternative packaged in a way that is educational and fun.

Created by two moms who share a passion for kids’ health, Bitsy’s cereals are made with real fruits and vegetables. All three varieties are fortified with 12 essential vitamins and minerals to support healthy development, including vitamins A, C and D, plus zinc, which helps brain and body cells to develop and grow; iron, which helps deliver oxygen to the brain and body; and vitamin B12, which can help support the nervous system and brain function. Additionally, the cereals are certified organic, non-GMO, kosher, and vegan. The Banana Squash Squares variety is gluten-free.

Boxes include fun brain games, and the website teaches kids about nutrition and how to eat smart with interactive games and characters designed to promote good health. It also features resources for parents and nutritious recipes for the whole family. The suggested retail price is $4.99-5.99.

Company Information