Campbell Introduces New Latin-Inspired Condensed Soups

CampbellCookingSoup

Condensed soups from Campbell Soup Co. have long been a go-to for time-pressed cooks looking for simple solutions to make great-tasting meals. More than just soups, they can be used as cooking aids or as simple cooking sauces. Recognizing that a growing number of consumers want bolder, more adventurous meals at home, the company has introduced three Latin-inspired condensed soups: Tomato, Chipotle & Olive Oil; Black Bean, Cumin & Cilantro; and Creamy Poblano & Queso.

“Through our travels, insights and discussions with people throughout the U.S., we discovered they are increasingly adding ethnic dishes to their meal repertoires, and we wanted to give them an easy way to make flavorful dishes without having a lot of ingredients on hand,” says Mark Tumelty, senior brand manager. “Our Latin-inspired condensed soups are not a direct translation of Latin American cuisine; they are meant to provide consumers with a base that features traditional ethnic flavors and can be used in a variety of recipes from Creamy Chicken Tostadas to Meatloaf with Tomato Chipotle Sauce.”

The suggested retail price is $1.79.

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