Dunkin' Donuts Rolls Out Real Dairy Creamers
Dunkin’ Donuts, Canton, Mass., America’s all-day, everyday stop for coffee and baked goods, and WhiteWave Foods Co., Broomfield, Colo., have entered into a licensing agreement to introduce Dunkin’ Donuts Coffee Creamers to grocery outlets nationwide. For the first time, consumers can enjoy at home the taste of cream served with Dunkin’ Donuts’ famous coffee. Available in the refrigerated dairy section of select grocery outlets and club stores, Dunkin’ Donuts Coffee Creamers are made with real milk and cream. The creamers come in 32-oz. bottles in four different varieties: Original, Fat-Free, Extra Extra and Unsweetened.
According to John Costello, Dunkin’ Brands’ president of global marketing and innovation, the new creamers provide an opportunity to reinforce the company’s coffee excellence to both existing guests and new customers by bringing the brand to a category that is highly relevant to hot coffee in the at-home occasion. “As America’s leading retailer of coffee-by-the-cup, finding new and innovative ways to reinforce our coffee leadership is a priority for our brand and our franchisees,” he says. “Consumers have told us they love the idea of Dunkin’ Donuts Coffee Creamers at their grocery store, and we feel this launch will strengthen our brand’s association with hot coffee, increase our visibility at grocery stores around the country and ultimately drive more hot coffee sales when consumers visit our restaurants.”