Extreme Seafood Satisfies Flavor Cravings
Long-standing innovator in the world of prepared frozen seafood, National Fish & Seafood, Gloucester, Mass., introduces new clam and cod products under the Matlaw’s brand. The three new stuffed clam appetizer varieties are: Bacon & Cheese, Chorizo and Chili Lime. The grill-ready combinations are served in a natural clam shell.
The four new cod products are designed to fulfill consumers’ cravings for the zest of the Southwest and the traditional taste of New England fish. Varieties are: Southwest Tortilla, Jalapeno Breaded, Pub Style and Panko Breaded. With the new products comes a new brand look, featuring a contemporary blue palette, anchored by an undulating ocean wave. The design is meant to reflect Matlaw’s energy, personality and passion for discovery.
“We go to the extreme all over the world to find the freshest seafood products, and have strengthened and modernized our brand to communicate that clearly on shelf,” says Nancy Peterson, vice president of marketing. “With this launch we invite the world to discover our new products, flavors and vibrant new look that illustrate what Matlaw’s stands for: products that exceed expectations for retailers and flavors that delight the palates of today’s demanding consumers.” Matlaw’s also launched a newly designed website that provides consumers creative food pairing suggestions, menu recommendations, cooking ideas and more.