Krispy Kreme Introduces Doughnut-Flavored Iced Coffees in Walmart
Inspired by the signature blends and flavors available at its world famous doughnut and coffee shops, Krispy Kreme, Winston-Salem, N.C., introduces ready-to-drink iced coffees in two flavors: Krispy Kreme Original Glazed Iced Coffee and Krispy Kreme Mocha Iced Coffee. The initial launch of the shelf-stable beverage is in the more than 900 Walmart locations throughout the U.S.
“People have been satisfying their craving for our doughnuts and coffee for 76 years,” says Brad Wall, senior vice president. “Making our premium quality coffee available to consumers through the convenience of ready-to-drink is part of our continuing efforts to build awareness and equity in our coffee program.”
The iced coffees are being offered through a third-party licensing agreement. Each 9.5-oz. glass bottle has a suggested retail price of $1.98.