MilkSplash Hopes to Get More Kids to Drink Their Milk

MilkSplash

Research shows children drink more milk when it’s flavored. Following in the footsteps of liquid water enhancers and the positive impact they have had on water consumption, new MilkSplash from Concord, N.C.-based S&D Beverage Innovations LLC, a division of S&D Coffee Inc., hopes to get more kids to drink their milk.

MilkSplash is an innovative milk flavoring concept that comes in fun colors and engaging characters, such as Cocoa Loco, Sir Strawberry Swirl, Orange Cream Dream, Cookies ’N Cream and Jammin’ Banana, with more to come soon. Every small bottle of MilkSplash makes at least 24 servings, requiring just a gentle squeeze and simple stir to turn white milk into a delicious treat kids love that lets them enjoy milk on their own terms. MilkSplash launched at the end of March in select Target stores and nationally at Walmart and other retailers in April. The suggest retail price is $4.50.

“We created MilkSplash to give kids lots of wonderful options to flavor their milk because research shows nearly seven in 10 kids drink more milk when it’s flavored -- and we know that kids need to drink more milk,” says Maya Zuniga, director of product innovation at S&D. With many parents concerned about the amount of sugar in the beverages their children drink, they should be pleased knowing that MilkSplash contributes no sugar or calories.

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