Newman’s Own Rolls Out Greek Yogurt with a Cause
Newman’s Own, Westport, Conn., introduces Newman’s Own Greek Nonfat Yogurt to its lineup of great-tasting, philanthropy-driven products. The “All Profits to Charity” business model, which has led to $400 million in charitable donations, hopes to get a piece of the booming Greek yogurt business. The five-variety line (Black Cherry, Blueberry, Peach, Pineapple and Strawberry) is being introduced in Boston, where Newman’s Own first launched all of its products since the company started in 1982. Very soon, distribution will expand to other major markets in the Northeast. According to the company, the difference in the Newman’s Own Greek Nonfat Yogurt is the fruit--big pieces of delicious fruit on the bottom--plus a thicker, creamier yogurt texture. Each 5.3-oz. container provides 12g of protein, five live and active cultures and zero grams of fat. It is all natural, with no artificial flavors, colors or preservatives. The suggested retail price is $1.49.