Opposites Attract in Combos’ Pretzel Creme Snacks
Opposites attract with two new sweet and salty flavor combinations from Combos, a brand of Mars Inc., Hackettstown, N.J. Caramel Crème Pretzel delivers the nostalgic taste of caramel crème candy and a salty pretzel crunch, while Vanilla Frosting Pretzel takes the cake by bringing together the flavors of salty pretzel and vanilla frosting. To engage consumers and create awareness, the brand is backing the launch with a multi-million-dollar marketing campaign including social media, public relations, tear pads and in-store point-of-purchase and point-of-sale displays. Product will hit retail shelves in early November in 6-oz. packs at a suggested retail price of $2.29.